WWE Shop Announces Top 10 Merch Sellers for 2025

WWE Shop announced its list of the top 10 merchandise-selling superstars for 2025 on November 11, releasing the information through social media and its official website. The alphabetical roster highlights a blend of established names and recent returnees, including AJ Lee, Alexa Bliss, CM Punk, Cody Rhodes, Jacob Fatu, Jey Uso, John Cena, Penta, Rhea Ripley and Roman Reigns. The company did not disclose specific sales figures or internal rankings, focusing instead on the wrestlers who drove the most product movement throughout the year.

The list features seven male superstars and three female wrestlers, reflecting broad appeal across WWE's roster. John Cena, a 17-time world champion and current Intercontinental Champion, appears prominently, his sales boosted by a yearlong retirement tour themed "The Last Time Is Now." The tour included exclusive, city-specific merchandise at various stops, contributing to his status as a top seller. Cena's final in-ring appearance on WWE Raw is scheduled for November 17 at Madison Square Garden in New York City, marking the end of his active wrestling career after more than two decades with the company.

AJ Lee's inclusion stands out, given her...