WWE Reveals Creative Team Structure for Raw and SmackDown

WWE has unveiled details of its current creative team structure, highlighting key executives and leaders responsible for shaping storylines on Monday Night Raw and Friday Night SmackDown, as the company prepares for the second season premiere of its behind-the-scenes documentary series, WWE Unreal, on Netflix.

The structure positions Paul "Triple H" Levesque, WWE's Chief Content Officer, at the top with ultimate authority over major booking decisions, long-term storytelling, and overall creative direction. Levesque's role ensures final approval on all programming before it airs, maintaining consistency across WWE's flagship shows.

Supporting Levesque at the executive level are Bruce Prichard and Ed Koskey, who manage day-to-day operations in the creative division. Prichard oversees the broader creative process, guiding the development of narratives and segments. Koskey focuses on script reviews, editing, and ensuring content aligns with WWE's corporate vision and brand standards.

A recent adjustment has elevated longtime writer Ryan Ward to oversee creative direction for both Raw and SmackDown, making him a central figure in weekly storytelling for the red and blue brands. This...