WUKA expands into periodproof swimwear, activewear and supplements

WUKA, the UK brand best known for its reusable period underwear, has broadened its product range into a wider lifestyle offering that includes periodproof swimwear, sportswear and dietary supplements, while continuing to promote sustainability and leak protection. The company is currently running a Buy 2, Get 1 Free promotion on selected cycle care items through 12 October 2025.

WUKA’s core product remains its period pants, market as reusable menstrual underwear with a multilayer absorbent gusset, a waterproof barrier and breathable outer fabric designed to handle flows from light to super heavy. The company says many styles, including a Stretch line, are designed to adapt across sizes for a snug fit and that individual pairs can be washed and reused for up to two years. WUKA advises users to rinse pants after use, machine wash with a gentle detergent, avoid fabric softeners and air dry, and to rotate several pairs to maintain readiness during a cycle.

Expanding beyond underwear, WUKA now offers periodproof swimsuits and bikinis built with a discreet absorbent lining and fabrics derived from recycled ocean waste, the company says. Its Perform collection of sportswear includes...