Wimbledon hikes strawberries and Pimms prices

The Wimbledon Championships began on Monday, June 29, with spectators facing higher prices for the tournament's iconic food and drink items. The cost of a classic punnet of strawberries and cream has risen to £2.85, a 15p increase from last year. This follows a period of stability where the price was held at £2.50 from 2010 to 2024 before rising to £2.70 in 2025.

Another quintessential Wimbledon beverage, Pimms, now costs £13.45 per glass, an increase of £1.20 from 2025. The combined cost for both items is £16.30. Price increases are widespread across the beverage menu. A pint of Stella Artois, the tournament's lager sponsor, is reported at £8.95, up 10p from last year. A new limited-edition strawberries and cream-flavored lager from Stella Artois is priced at £9.30 per pint.

Champagne prices are also higher, with a full bottle of Lanson Le Rose priced at £102 and a mini bottle at £31.35. The most expensive champagne option listed is a bottle of Lanson Le White at £110.20. A spokesperson for the All England Lawn Tennis Club (AELTC) stated that food and drink inflation continues to be a challenge nationwide, but emphasized efforts to utilize British, seasonal produce to manage...