Williams to race fan-designed Gulf livery at Sao Paulo GP

Williams will race a fan-designed Gulf Oil livery at this weekend's São Paulo Grand Prix, unveiling a one-off "Driven by Words" design that wraps the team’s cars in the sponsor's signature pale blue and orange and a mosaic of nearly 500 words submitted by supporters. The Grove-based team said the campaign attracted more than 140,000 votes, and the 493 chosen words include Legacy, Passion and Teamwork as the most frequently selected terms.

Williams launched the Driven by Words campaign in July, inviting fans to submit words that capture what the team and Gulf mean to them. The entries were filtered and incorporated into the graphic treatment across the bodywork of both of the squad’s cars for the race in Brazil. Williams said the design uses the fans' typography and was produced by its creative team in collaboration with Gulf Oil International.

Team principal James Vowles commented on the project, saying, "As an iconic Formula 1 team with a Championship-winning legacy and a plan to win again, we know Atlassian Williams Racing means so much to our millions of fans around the world. This incredible livery campaign with Gulf has really brought that to life, and it will be a...