Whoop Raises $575M in Series G, Valuation at $10.1B

Boston-based wearable technology company Whoop announced it has raised $575 million in a Series G funding round, pushing its valuation to $10.1 billion. The investment, led by Collaborative Fund, includes participation from a diverse group of institutional and individual backers, signaling strong confidence in the company's shift toward preventive health solutions.

Founded in 2012 by CEO Will Ahmed, Whoop develops a screenless fitness tracker and accompanying app that monitor biometric data such as sleep quality, recovery, strain, and heart rate variability. The device, worn continuously, provides personalized insights through artificial intelligence, helping users optimize performance and detect early health risks. Unlike smartwatches with notifications, Whoop focuses solely on health metrics, operating on a subscription model priced at $239 annually as of early 2026. The platform now serves more than 2.5 million members worldwide, with users accessing the app an average of eight times per day.

The company reported robust growth in 2025, with bookings increasing 103 percent year-over-year to reach a $1.1 billion run rate. Whoop also achieved positive operating cash flow that...