Waymo Launches $29.99 Premier Subscription

Waymo, the autonomous ride-hailing company owned by Alphabet, launched a new subscription loyalty program on Thursday, June 11, 2026. The invite-only service, called Waymo Premier, is available initially to the company's most frequent riders in its three longest-running markets: San Francisco, Los Angeles, and Phoenix.

For a monthly fee of $29.99, members receive priority matching for pickups, a 10 percent cash-back credit on every trip, five free cancellations per month, and early access to the service in new cities as Waymo expands. The company stated the program was developed in direct response to feedback from its top riders, particularly daily commuters.

The launch marks a significant strategic shift for Waymo as it scales its commercial operations. The company is currently completing 500,000 paid rides per week across 11 U.S. cities and is targeting one million weekly trips by the end of the year. A recent $16 billion funding round is fueling an aggressive expansion plan into 20 cities, including its first international launches in Tokyo and London later this year.

Industry analysts note that subscription programs have become a major source of recurring revenue and customer...