Wasserman Agency Rebrands as THETEAM Amid Sale

The Wasserman Agency, a prominent Los Angeles-based firm in sports, music, and entertainment representation, rebranded as THETEAM on Monday, marking its first major step to distance itself from founder Casey Wasserman amid his planned sale of the company following revelations about his past communications with Ghislaine Maxwell.

The change, announced through a statement on the company's website and its Instagram account, redirects visitors from the former Wasserman domain to the.team. "As of today, Wasserman is rebranding as THETEAM," the statement read. "For 24 years, this company has been shaped by our work, our people and our unifying belief in the power of Sports, Music and Entertainment. That philosophy remains the foundation of who we are and where we are going. We go forward as we always have Together." The new name draws from the agency's longstanding "TeamWass" email convention, though officials noted the stylized punctuation as part of the branding.

Wasserman, who founded the agency in 2000 and holds approximately 40 percent of its stake, announced on February 13 that he would step down from day-to-day operations and sell his shares. In a memo to staff, he expressed...