War 2 set for Aug 14, 2025; YRF Spy Universe adds Jr NTR

War 2, the latest entry in YRF’s Spy Universe led by Hrithik Roshan and Jr NTR, is scheduled to release on August 14, 2025 in Hindi, Tamil and Telugu, with Kiara Advani as a key member of the ensemble. The film’s advance bookings have started strongly, reflecting high anticipation for a cross-genre action thriller that expands the franchise’s footprint. The distributors have laid out a comprehensive theatre strategy to maximize visibility and occupancy, even as the project faces competitive pressure from a Tamil box office heavyweight during the same holiday window. In parallel, a high-profile pre-release screening drew several film industry stars, underscoring the film’s stature within the industry.

The release strategy set by the production and distribution team is unusually prescriptive. It calls for no splitting of shows at single-screen venues, and establishes minimum daily screenings across theater types: two- and three-screen venues must show a baseline number of screenings, while larger multiplexes are required to commit progressively more showings per day. The aim is to secure robust prime-time availability and drive steady footfalls across the opening weekend. In...