Walmart Sets June 22‑28 Deals Sale to Rival Prime Day

Walmart will launch its major summer sales event, Walmart Deals, on June 22, positioning it directly against Amazon's Prime Day and marking a significant shift to earlier dates for major U.S. retailers. The sale will run through June 28 and will be available online, via the Walmart app, and in physical stores nationwide.

The event's timing is a notable departure from last year, when similar promotions from Amazon, Walmart, and Target were held in July. Amazon moved its Prime Day to June 23-26 this year, prompting competitors to adjust. Walmart's 2025 event ran from July 8-13, while Target has also moved its Circle Deal Days to June 23-26.

A key feature of the Walmart sale is early access for members of Walmart+, the retailer's subscription service. These members will receive a 24-hour head start on a curated selection of high-demand online deals, beginning at 12 a.m. ET on June 22. The general sale opens to all shoppers on June 23. No membership is required for the general public to participate in the broader event.

The company has stated that discounts will span a wide range of categories, including electronics, fashion, toys, collectibles, furniture, and skincare. While...