Volkswagen offers paid power boost for UK ID.3 via subscription

Volkswagen has begun selling an optional power upgrade for its ID.3 electric hatchback in the UK, effectively turning a portion of the car’s performance into a paid monthly service. Buyers of the ID.3 Pro and Pro S variants can pay to unlock the full-rated power of 228 horsepower (170 kW) from a standard of 201 horsepower (150 kW). The upgrade is described by the manufacturer as an optional feature that can be accessed for 16.50 a month, 165 a year, or a one-time lifetime fee of 649, with the boost applying to the vehicle for its lifetime or even into a future owner if the car is sold.

The arrangement centers on the vehicle’s power output. In its current configuration, the ID.3 Pro and Pro S are listed as delivering 201 hp when factory settings are active. The pay-for-power option raises the maximum output to 228 hp and increases peak torque from 265 Nm to 310 Nm. VW maintains that the upgrade does not affect range, and it notes a one-month trial period to allow customers to assess the value of the higher performance before committing to ongoing payments. The pricing structure also makes clear that the upgrade is transferred with the vehicle, not tied to the individual owner,...