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Vivo Launches X300 Ultra and X300s in China

Published 31 March 2026

Vivo launched its flagship X300 Ultra and midrange X300s smartphones in China on March 30, marking a significant push into advanced mobile photography with high-resolution sensors and professional-grade features. The devices, unveiled at a 7 p.m. local time event, highlight the company's ongoing emphasis on camera innovation, building on the X200 series' success.

The X300 Ultra stands out for its camera-centric design, featuring a triple rear setup co-engineered with Zeiss. The main 200-megapixel Sony LYT-901 sensor, measuring 1/1.12 inches, captures light at a 35mm focal length equivalent, prioritizing natural depth and street photography perspectives. It pairs with a 200-megapixel Samsung ISOCELL HP0 periscope telephoto lens at 85mm, offering up to 3x optical zoom and CIPA 7.0 stabilization for steady handheld shots. A 50-megapixel ultrawide lens and a 50-megapixel true color sensor with 12 spectral channels complete the array, aiming to reproduce ambient lighting and hues with precision. Vivo positions the phone as a rival to dedicated cameras, supporting 4K video at 120 frames per second in Log format, the professional APV codec, and custom 3D LUT previews in the...

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