Virgin Media O2 Adds Sky Atlantic and Free Ultra HD to TV Service

Virgin Media O2 has launched a series of enhancements for its TV customers in the United Kingdom, including temporary free access to Ultra HD content and the addition of Sky Atlantic programming, both at no extra cost. The upgrades, effective immediately for existing subscribers, coincide with the Easter holiday period and aim to bolster entertainment options amid a competitive streaming market.

Starting March 28 and running through April 12, all Virgin TV customers can tune into Ultra HD channels 228 and 999 to watch a rotating selection of 4K-resolution films, series, concerts, and documentaries without advertisements during evening broadcasts. The lineup features family-friendly titles such as the live-action Playmobil The Movie starring Daniel Radcliffe, the thriller The Invisible Man with Elisabeth Moss, and the first season of Cobra Kai. Music and documentary offerings include the Rolling Stones concert film Olé Olé Olé: A Trip Across Latin America and The Last Turtles, which spotlights sea turtle conservation efforts in Dominica. This promotion provides sharper visuals and an ad-free experience typically reserved for premium tiers, requiring no hardware upgrades or...