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Markets

US retailers push RTX 50 series back to MSRP as supply improves

Published 25 September 2025

Retailers in the United States have begun to list several Nvidia GeForce RTX 50 series graphics cards at or below their suggested retail prices, easing supply and price pressures that followed the launch of the Blackwell generation earlier this year. Over the past week major sellers including Walmart, Best Buy and Amazon have shown increased stock and a mix of genuine discounts and returns to MSRP across midrange and high end models.

Among the most notable moves, Walmart is selling a PNY GeForce RTX 5090 OC 32GB for its $1,999 MSRP, after early postlaunch markups pushed some listings above $3,000. Walmart is also offering a PNY RTX 5080 OC for $929, below the $999 MSRP. Best Buy restocked the Nvidia Founders Edition RTX 5070 at the card’s $549 MSRP, while several custom RTX 5070 models from partners such as Asus and PNY have been advertised between about $499 and $523. Amazon and other retailers are listing a variety of RTX 5060 and 5060 Ti models at or near their official prices, with some 5060 variants at the $299 MSRP and certain 5060 Ti SKUs around $429 and $379 depending on memory configuration.

The price shifts follow months of tight availability and elevated street prices...

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