US Open Fashion Takes Center Stage as Players Shine

As the 2025 U.S. Open approached its final weekend at the USTA Billie Jean King National Tennis Center in Flushing Meadows, fashion proved almost as much of a draw as the matches themselves, with players and high profile spectators turning Arthur Ashe Stadium into a runway for bold, often bespoke looks. The tournament, running Aug. 24 through Sept. 7, has become a showcase for colorful, brand-driven statements on court and a magnet for celebrity style in the stands.

On court, stars used uniforms as a stage for creativity. Novak Djokovic arrived in a custom Lacoste jacket whose back featured a map and four tennis balls marking each Grand Slam he has won. Naomi Osaka staged two elaborate night looks that paired performance kits with rhinestone-encrusted Labubu dolls she nicknamed Billie Jean Bling and Arthur Flashe. Osaka, describing one outfit, told reporters the crystals were difficult to work with but that she wanted to capture the feel of New York under the lights. Carlos Alcaraz and Jannik Sinner cemented two of Nike’s key tournament colorways by turning up in plum and bright orange respectively, while Jessica Pegula wore a Y-3 dress tied to that brand’s fall collection....