US Chains Offer Burrito Day Promotions

Restaurants and fast-casual chains across the United States are marking National Burrito Day on Thursday, April 2, with a variety of promotions including buy-one-get-one offers, discounted items and free add-ons, primarily available to rewards program members. The annual observance, held on the first Thursday in April, highlights the popularity of the Mexican dish that traces its modern American roots to California in the 1930s, though historical references date back to 1895 in Mexico, where burritos traditionally feature simpler fillings of meat, beans and cheese.

Chipotle Mexican Grill is emphasizing digital engagement with its returning Burrito Vault game, open to rewards members through April 1 at UnlockBurritoDay.com. Participants guess burrito ingredient combinations hourly for chances to win prizes such as free burritos for a year, buy-one-get-one entrees or double protein portions, redeemable on April 2. The game includes a new Double Protein Power Hour each day, doubling prizes to align with rising consumer interest in high-protein meals. On the holiday itself, Chipotle offers free delivery for digital orders placed via its app or websites in the U.S. and Canada....