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UK Survey Reveals Dog Owners' Ideal Messages to Pets

Published 13 November 2025

A new survey of British dog owners has revealed the heartfelt, humorous, and apologetic messages they would leave for their pets if dogs could read, coinciding with the launch of a specialized peanut butter product designed to make such expressions tangible.

The research, conducted among 2,001 dog owners, found that two-thirds of respondents, or 66 percent, would write a note to their canine companions. More than half also admitted to leaving festive messages on their dogs' behalf during holidays. The most popular sentiment across the board was "Thanks for being my best friend," cited by 35 percent of men and 39 percent of women. Close behind was "You're my favourite," with 25 percent of men and 28 percent of women selecting it.

Gender differences emerged prominently in the responses. Nearly half of male respondents, 47 percent, opted for an apologetic tone, choosing "Sorry for leaving you home alone" as their top message. In contrast, one in three women, or 33 percent, favored a declaration of affection with "I love you more than most people." Women also demonstrated greater verbal expressiveness toward their pets, with almost three-quarters regularly saying "I love you" out...

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