UK Survey Reveals £1.2B in Unused Loyalty Points
A new survey reveals that British consumers are holding onto unused supermarket loyalty points potentially worth up to 1.2 billion pounds, reflecting a broader trend of savvy spending habits amid rising costs. Conducted among 2,000 adults, the research highlights how shoppers are stockpiling rewards to stretch their budgets further, while extending similar strategies to energy use and other household expenses.
The findings show that 75 percent of respondents currently have accumulated points across an average of three supermarket loyalty schemes, with nearly 31 pounds worth banked per person on average. Among those saving points, 45 percent plan to redeem them for larger seasonal purchases, such as holiday shopping, while 32 percent aim to maximize their value throughout the year. This accumulation underscores a shift toward deliberate financial planning, as nearly two-thirds, or 64 percent, apply the same value-driven approach outside grocery shopping.
Beyond supermarkets, participants described various cost-cutting measures. For instance, 43 percent time major purchases to coincide with optimal deals, 32 percent cancel subscriptions during periods of non-use, and 13 percent...