UK Survey Cites Cost, Motivation, Local Access as Barriers

A new survey has identified the most significant barriers preventing adults in the United Kingdom from leading more active lives, with financial costs, lack of motivation, and insufficient local opportunities ranking highest. The research, commissioned by KP Snacks, surveyed 2,000 adults and found that class fees (26%), equipment costs (25%), and travel expenses (19%) are primary deterrents to physical activity. A further 27% cited a lack of motivation as their main struggle, finding it difficult to maintain a consistent exercise routine.

The study also revealed a gap in public awareness regarding official health guidelines. While the average respondent spends 45 minutes per workout session, 36% were unaware that the UK government recommends at least two and a half hours of moderate to intense physical activity each week. Chronic health conditions (15%) and fear of injury (15%) were also identified as key obstacles, while 19% felt there were not enough opportunities to get active within their local area.

The research was conducted in connection with KP Snacks' sponsorship of The Hundred cricket tournament and its Cricket Cities fund, an initiative aimed at creating more...