UK Regional Outlets Promote Google Preferred Sources

Regional news outlets across the United Kingdom are actively encouraging readers to designate them as preferred sources on Google, a feature designed to prioritize personalized content in search results. This initiative, promoted by publications such as Hull Live, Grimsby Live, YorkshireLive, Liverpool ECHO, TeessideLive, and ChronicleLive, aims to deliver more exclusive stories and top-tier reporting directly to users' feeds without restricting access to other publishers.

The process is straightforward and free, allowing users to customize their news experience on Google Search and Discover. To add a preferred source, individuals open Google via the Chrome browser or mobile app and search for any timely news topic, such as a popular television show like Coronation Street. Next to the Top Stories section, an icon appears prompting users to select preferred sources. Typing the name of the desired outlet, such as YorkshireLive or Liverpool ECHO, and confirming the choice completes the setup. Refreshing the browser or app then integrates the selected source, surfacing its content more prominently in Top Stories or a dedicated "From your sources" section.