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UK Families Use Discounts for Affordable Easter Breaks

Published 29 March 2026

As Easter holidays begin across the United Kingdom, families facing rising living costs are turning to discounted passes, special offers at theme parks and a variety of free events to keep children entertained during the school break, which runs from March 30 to April 10 in many areas, including bank holidays on April 3 and 6.

The Merlin Entertainments group has launched a limited-time sale on its annual Merlin Passes, allowing visitors to save up to 50 pounds on entry to more than 20 major attractions, including Alton Towers Resort, Legoland Windsor Resort and Sea Life centers. The Essential Pass, offering 339 days of access with some date exclusions, is reduced from 139 pounds to 99 pounds. The Gold Pass, which includes 364 days of entry, free parking and discounts of up to 20 percent on retail, food and drinks, drops from 239 pounds to 189 pounds. The top-tier Platinum Pass, providing unlimited access without exclusions, four free bring-a-friend tickets annually, one free FastTrack per visit and complimentary soft drinks, is now 249 pounds, down from 299 pounds. Officials from Merlin Entertainments noted that the promotion aims to make year-round adventures more accessible,...

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