UK, Australia See Easter Chocolate Shrinkflation and Price Rises

As Easter approaches on April 5, chocolate enthusiasts in the UK and Australia are navigating a landscape of rising prices and shrinking portions for beloved treats, even as manufacturers introduce innovative gadgets and maintain strong sales of classics like Cadbury Creme Eggs.

Consumer advocacy group Choice has highlighted widespread shrinkflation across Easter products, particularly from Cadbury, where popular hollow hunting eggs have diminished in size while costs have surged. A 24-pack of Cadbury hollow eggs from 2024, originally priced at 12.50, now contains just 20 eggs and sells for 18, representing a 73 percent increase per 100 grams. Other boxed hollow eggs have lost at least one egg per carton since last year, with a former 18-pack now reduced to 15 eggs at 15, up from 13.50. Cadbury's Dairy Milk deluxe egg, still weighing 340 grams, has risen to 23 from 20. Similar trends affect competitors: Lindt bunnies cost a third more than in 2025, and Aldi's hot cross buns, such as rocky road and banoffee varieties, are 20 grams lighter per bun without a price cut, increasing costs by nearly 7 percent per 100 grams.

Manufacturers attribute these changes to persistent supply...