Global Edition
Global Edition
UK Edition
EU Edition
US Edition

Understand the story, not the spin.

Markets

UK Adults Adopt Dopamine Dressing for Spring Mood Boost

Published 13 April 2026

As spring arrives, a growing number of adults in the United Kingdom are embracing "dopamine dressing," opting for vibrant colors and patterns to lift their spirits after a challenging winter, according to a recent survey of 1,000 individuals.

The practice, which involves selecting outfits that evoke joy and align with personal style, aims to stimulate the release of dopamine, the brain's feel-good neurotransmitter. Conducted by OnePoll and commissioned by Samsung, the study reveals that 51 percent of respondents have shifted toward brighter wardrobes this season, citing benefits like increased happiness, confidence, and energy. This trend appears linked to the lingering effects of a gloomy winter, with many seeking ways to refresh their mood as warmer weather sets in.

Participants reported coordinating their looks meticulously, with 65 percent regularly matching accessories to their clothing. Shoes topped the list at 40 percent, followed by jackets at 26 percent, and even technology items at 10 percent. The survey highlights how this extends beyond traditional fashion: 13 percent have synchronized their tech accessories for a cohesive, uplifting aesthetic.

Now playing
0:00 / 0:00