UEFA and Relevent launch global CL rights bid for one match a round

UEFA and the European Club group have launched a new global media rights tender that would allow a streaming service to take first pick of one Champions League match per round from the 2027-28 season, part of a broader six-year commercial deal intended to substantially boost revenues from European club competitions. UC3, the joint venture formed by UEFA and the European Football Clubs group, said the tenders for rights covering 2027 to 2033 were issued this month and will be run by United States-based agency Relevent.

Under the proposed arrangements, Relevent is offering a premium package that would give a single global streamer the option of selecting a top match each matchweek, potentially as a season-long block of roughly 17 fixtures including the final. The tender also includes four-year contract opportunities for the five largest European media markets and a standalone opening fixture in which the reigning Champions League winner would host the first Tuesday match of the new 36-team format. UC3 and Relevent said the deadline for offers is November 18.

Officials and people close to the process have set ambitious revenue targets for the next cycle. UC3 and Relevent said they...