Ubisoft appoints Eric Baptizat as Assassins Creed Director

Ubisoft has appointed veteran developer Eric Baptizat as the new Game Director for the Assassins Creed brand, marking a significant leadership change for the long-running franchise. The announcement was made on August 5, 2026, by Jean Guesdon, the Head of Content for Assassins Creed, in a LinkedIn post welcoming Baptizat back to the company.

Baptizat, who spent 16 years at Ubisoft before departing in 2021, is known for his key contributions to several major series entries. He served as lead game designer on Assassins Creed IV: Black Flag and as game director on Assassins Creed Origins and Assassins Creed Valhalla. Following his time at Ubisoft, he directed the critically acclaimed Dead Space remake at EA Motive and later worked as game design director on Battlefield 6.

In his announcement, Guesdon expressed strong confidence in the appointment, stating that Baptizat's expertise, rigor, and collaborative spirit inspire excitement for the brand's future. He highlighted Baptizat's deep connection to the franchise and his track record of successful projects.

The leadership change comes during a period of broader restructuring at Ubisoft, which has included layoffs and executive...