Uber Partners with Hertz's Oro for Robotaxi Fleet

Uber Technologies has partnered with Hertz Global Holdings' new affiliate, Oro Mobility, to manage operations for its upcoming robotaxi service in the San Francisco Bay Area, with a launch targeted by the end of 2026.

Under the agreement, Oro Mobility will handle daily fleet management for the autonomous vehicles, including charging, maintenance, repairs, cleaning, and depot staffing. The robotaxis will feature Lucid Motors' Gravity SUVs equipped with autonomous driving technology from Nuro. Uber plans to deploy at least 35,000 such vehicles, starting with 10,000 Gravity SUVs and expanding to additional units based on Lucid's midsized platform. Uber holds more than an 11 percent stake in Lucid tied to these commitments. The companies also plan to assess expansion opportunities in 2027.

The partnership extends beyond robotaxis to driver-led rideshare services. Oro Mobility will operate its own fleets of vehicles with employed drivers on Uber's platform, building on an existing arrangement where Uber drivers rent from Hertz. This program is already active in Los Angeles and San Francisco, with Northern New Jersey slated to launch this spring following an Atlanta pilot last year.