Travis Kelce Named Tommy Hilfiger Global Ambassador

Travis Kelce, the Kansas City Chiefs tight end and three-time Super Bowl champion, has been named global brand ambassador and creative collaborator for Tommy Hilfiger, marking a significant expansion of his influence beyond professional football. The partnership, announced on Monday, will feature Kelce in the brand's fall 2026 advertising campaigns and involve him in designing a capsule collection set for release in spring 2027.

The collaboration highlights Kelce's evolving role at the intersection of sports and fashion. As part of the deal, which extends through the 2026-27 NFL season, Kelce plans to wear Tommy Hilfiger outfits for his pregame tunnel walks throughout the upcoming season. These entrances, already a signature for the 36-year-old athlete, will showcase his personal style under the brand's umbrella, blending classic American prep aesthetics with modern twists. The initial campaign shoot is scheduled for late April in New York City at an undisclosed iconic location, involving an ensemble cast and focusing on themes of glamour and unexpected encounters in the city.

Tommy Hilfiger, the brand's founder, praised Kelce's appeal in a statement. "Travis Kelce is one of the...