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Tom Brady Debuts as Runway Model for Gucci in Times Square

Published 17 May 2026

Former NFL quarterback Tom Brady made his runway modeling debut Saturday night, walking for Gucci's Cruise 2027 fashion show in Times Square, New York City. The 48-year-old, a seven-time Super Bowl champion, appeared in an all-black leather outfit as part of the event's star-studded lineup.

Brady walked the outdoor runway in a fitted black leather jacket, pants, and biker boots. The show was headlined by creative director Demna and featured other participants including Paris Hilton and Emily Ratajkowski, while supermodel Cindy Crawford closed the event. The audience included numerous celebrities such as Kim Kardashian, Mariah Carey, Lindsay Lohan, and Shawn Mendes.

This marked Brady's first official runway walk, though he has a long history with the fashion industry. He first appeared on a GQ cover and in a VMan Magazine spread in 2007. He has served as a model and global ambassador for brands like Under Armour, UGG Australia, and TAG Heuer. In 2022, he co-founded his own menswear label, BRADY. He has also modeled for that brand's collections and featured other athletes, like quarterback Shedeur Sanders, in its campaigns.

The event continued Brady's expansion into various...

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