TikTok Launches AI Content Control Features

TikTok announced new tools on Wednesday to give users greater control over AI-generated content in their feeds, amid a surge in such videos on the platform. The features, which include a customizable slider and enhanced detection technology, aim to help users personalize their experience while improving transparency for AI-created material. The updates are currently in testing and will roll out globally in phases over the coming weeks.

The core addition is a slider within the app's Manage Topics section, accessible via Settings and Content Preferences. This tool allows users to adjust the frequency of AI-generated content, similar to existing controls for categories like Dance, Fashion and Beauty, Food and Drinks, Health and Fitness, Humor, Lifestyle, Nature, Pets, Sports, and Travel. Users can select from five levels: two options to see more, two to see less, and a default setting. TikTok emphasized that the lowest setting will reduce but not eliminate AI content entirely. "The AIGC setting is intended to help people tailor the diverse range of content in their feed, rather than removing or replacing content in feeds entirely," the company stated in a blog post.