TikTok Announces AI Content Adjustment Feature

TikTok announced a new feature on Wednesday that will allow users to adjust the amount of artificial intelligence-generated content, known as AIGC, appearing in their For You feeds. The company, owned by ByteDance, plans to begin testing the tool in the coming weeks through its existing Manage Topics section, where users already customize exposure to categories such as dance, sports, and food and drinks. This slider will enable individuals to increase or decrease AIGC based on preference, without the option to eliminate it entirely.

The update aims to help users personalize their feeds amid the rapid growth of AI-created videos on the platform. TikTok stated that the setting is designed to tailor the diverse content users encounter, allowing those interested in AI-generated historical explainers or digital art to see more, while others can reduce it. The feature complements other personalization options, including keyword filters and the Not Interested button. TikTok emphasized that it does not remove or replace content but refines the balance to suit individual tastes.

To support this control, TikTok is introducing invisible watermarking technology to improve the detection and...