Threads Surpasses X in Mobile Daily Active Users

Metas Threads social media platform has surpassed X in daily active users on mobile devices, marking a significant shift in the competitive landscape between the two networks. As of January 7, 2026, Threads recorded 141.5 million daily active users on iOS and Android, compared to X's 125 million, according to data from market intelligence firm Similarweb.

This milestone reflects a steady, year-long trend rather than a sudden change. Threads has shown consistent month-over-month growth since its launch in July 2023, when Meta introduced the app as an alternative to X, formerly Twitter, following Elon Musk's acquisition of the platform. In contrast, X's mobile user base has gradually declined over the same period. Similarweb data indicates that the two platforms were nearly equal in mobile daily active users last fall, but Threads pulled ahead decisively by early 2026. Meta reported that Threads reached 150 million daily active users overall in October 2025 and over 400 million monthly active users by August of that year.

Several factors appear to be driving Threads' mobile gains. The platform benefits from integration with Metas broader ecosystem, including frequent...