The Body Shop Relaunches Dewberry Fragrance Line

The Body Shop has relaunched its iconic Dewberry fragrance line, bringing back a popular scent from the 1990s that was discontinued nearly two decades ago. The collection, featuring perfumes and body care products, returned to shelves this week, delighting longtime fans who have cherished memories of the fruity-floral aroma.

Originally introduced in the 1990s, Dewberry quickly became a cult favorite among consumers for its distinctive blend of ripe berries, soft florals, and a warm musky base. The scent, described by enthusiasts as bold, juicy, and playful yet comforting, evoked a sense of nostalgia tied to youthful routines and personal milestones. Its discontinuation in 2002 left many devotees heartbroken, with the fragrance surviving only through faded recollections, partially used bottles, and persistent online searches.

The relaunch expands beyond a single item to encompass an entire Dewberry body care range, allowing users to layer the scent across various products for all-day wear. Key offerings include the Dewberry Perfume Oil, priced at £20, which provides a concentrated, long-lasting application ideal for wrists or pulse points. For everyday use, the Dewberry Body Care...