Tesla Raises Cybertruck Prices by $5,000 Amid Sales Decline

Tesla has raised the price of two Cybertruck models by $5,000 each, a move that comes amid sharply declining sales and questions about consumer demand for the electric pickup. The price increase, implemented on the night of August 24, 2026, affects the Dual Motor All-Wheel Drive and Premium All-Wheel Drive variants, while the top-tier Cyberbeast model remains unchanged.

The Dual Motor AWD now starts at $74,990, up from $69,990, representing a 7.1% increase. The Premium AWD has risen to $84,990 from $79,990, a 6.2% hike. Tesla updated its online configurator with the new prices without altering any vehicle specifications. The adjustment narrows the price gap between the Premium and Cyberbeast trims from $20,000 to $15,000.

This latest change continues a pattern of frequent pricing adjustments for the Cybertruck. In February 2026, Tesla briefly offered a Dual Motor variant for $59,990 for a limited period before raising its price to $69,990 in March. The Cyberbeast was also increased by $15,000 to $114,990 in August 2025, a hike that was reversed in February 2026.

The price increase occurs against a backdrop of struggling sales. According to Cox Automotive data, U.S. Cybertruck...