Tesla Files Third Roadster Trademark April 28

Tesla filed a new trademark application with the United States Patent and Trademark Office on April 28, 2026, for a distinctive badge associated with its long-delayed second-generation Roadster electric supercar. The design features a triangular shield with bent corners, the word "ROADSTER" at the top in a stylized angular font, and four vertical lines at the bottom representing speed, propulsion, heat, or wind.

This marks the third Roadster-related trademark filing this year, following two submissions on February 3, 2026: one for a stretched, all-caps "ROADSTER" wordmark with segmented letterforms and another for a sleek vehicle silhouette suggesting a lower, production-ready profile. All applications were submitted on an "intent-to-use" basis, indicating Tesla plans to deploy the marks commercially, covering electric vehicles, batteries, home charging equipment, vehicle maintenance services, and apparel ranging from hats and footwear to infant clothing. Such bespoke branding sets the Roadster apart from Tesla's standard wordmark approach, similar to the unique emblem on the Cybertruck.

Tesla investor Sawyer Merritt first drew attention to the April filing by sharing colorized...