Tesla EV Sales Mixed in Europe January 2026

Tesla's electric vehicle sales in Europe showed a mixed performance in January 2026, with sharp declines in several key markets offset by modest gains in others, according to registration data from multiple countries. The company registered just 83 vehicles in Norway, its traditionally strong market, representing an 88 percent drop from the previous year and highlighting ongoing challenges amid intensifying competition and policy shifts.

In Norway, where electric vehicles continue to dominate new car sales at 94 percent of the total, Tesla's Model Y model accounted for only 62 registrations, or 2.8 percent of the market. This marked a significant reversal in a country that has long been a leader in EV adoption. Other models contributed to the total of 83 units, but the overall figure paled in comparison to competitors. The Volkswagen ID.3 led with 299 registrations, followed by the Toyota bZ4X at 184, the Toyota Urban Cruiser at 98, the Skoda Elroq at 78, and the Deepal S05 at 75. The Volkswagen ID.4 registered 69 units, slightly ahead of Tesla's Model Y.

The steep decline in Norway followed the end of most EV incentives on January 1, 2026, which prompted a surge in purchases...