Tesco Relaunches Free Fruit for Kids Scheme

Tesco launched its Free Fruit for Kids scheme on Monday, April 27, offering complimentary British-grown apples to children shopping with families at checkouts in larger stores across the UK. The initiative runs for five weeks until May 31 and will continue through school holidays for the remainder of 2026. Click and Collect customers at more than 100 larger outlets can also collect free apples for their children.

The relaunch follows Tesco's recent research, which found that only one in 10 British children consumes the recommended five portions of fruit and vegetables on a typical school day. More than a third of parents, or 37.5 percent, reported that their child rejects fruit and vegetables completely. Nearly three-quarters of parents, 73 percent, said children are more likely to eat produce if they select it themselves, while the same proportion noted that making food fun or visually appealing encourages trials. Additionally, 68 percent of parents have stopped buying or serving certain fruits and vegetables after repeated refusals.

Tesco aims to support families in building healthier habits, particularly during school breaks when routines shift and access to nutritious food...