Global Edition
Global Edition
UK Edition
EU Edition
US Edition

Understand the story, not the spin.

Markets

Target apologizes, pulls Halloween costume over racist imagery

Published 25 August 2026

Target has apologized and removed a children's Halloween costume from its website after the product sparked widespread criticism for resembling racist blackface and minstrel show imagery. The item, listed as the "Kids Glows Under Blacklight Circus Clown Halloween Costume Bodysuit," was sold for $25 as part of the retailer's Hyde and EEK! Boutique seasonal line. The controversy erupted over the weekend when screenshots of the product, which featured a dark face covering with an exaggerated smiling mouth, circulated on social media platforms including Threads and TikTok.

Critics argued the costume's design and the promotional images used to market it evoked historical caricatures associated with blackface minstrelsy, a form of entertainment that relied on derogatory stereotypes of Black Americans. By Sunday, the product page was no longer available on Target's website. In a statement, the company said, "As a company, we know we got this wrong, and we are deeply sorry. The costume is offensive and should never have been part of our assortment. It is no longer available for sale." Target added that the costume is "especially hurtful" for Black guests, team members, and partners,...

Now playing
0:00 / 0:00