Tame Impala's Kevin Parker Releases Loser Video Starring Joe Keery

Kevin Parker, the Australian musician behind Tame Impala, released a new single titled "Loser" on September 3, accompanied by a music video directed by Sam Kristofski and starring actor-musician Joe Keery. The video, set in and around a Los Angeles convenience store called Bob's Market, follows Keery's downcast character after an argument with a woman and culminates in a brief, surreal substitution of Keery with Parker himself.

"Loser" leans into a funkier, slowburning strain of psychedelic pop than Tame Impala's July single "End of Summer," which Parker debuted during a DJ set at Primavera Sound in Barcelona. Over a steady groove Parker sings the chorus "I'm a loser, babe / Do you wanna tear my heart out?" while the arrangement layers understated rhythms, warm textures and woozy synths. Critics and listeners have noted the track contrasts with the house-influenced sound of the earlier release, suggesting Parker is exploring a range of dance and psych-pop textures as he rolls out new material.

The video presents a compact narrative: Keery's character fails to stop a partner from driving off, then drifts into the convenience store where he buys a beer, shoplifts a lighter, and...