Taco Bell Launches Nationwide Tajín Menu

Taco Bell launched a new nationwide menu on August 13, 2026, featuring a collaboration with the Mexican seasoning brand Tajín. The limited-time lineup, which includes three items all priced under $6, marks the most extensive national fast-food partnership to date for the 40-year-old seasoning company.

The new offerings are the Tajín Taco, the Tajín Cheesy Gordita Crunch, and the Tajín Pineapple Strawberry Freeze. The Tajín Taco, priced at $2.99, features seasoned beef in a crunchy shell seasoned with Tajín, topped with Spicy Ranch sauce, lettuce, shredded cheese, and mango salsa. The Tajín Cheesy Gordita Crunch, at $5.99, wraps a similar seasoned taco shell in a flatbread covered with mozzarella, pepperjack, and cheddar cheeses. Both taco items come with a packet of classic Tajín Clásico Seasoning. The Tajín Pineapple Strawberry Freeze is available in 16-ounce ($3.99) and 20-ounce ($4.19) sizes, mixing pineapple flavor with strawberry syrup and Tajín.

Taco Bell Chief Marketing Officer Luis Restrepo stated that the collaboration brings together two brands with loyal fan bases in a way that is "exciting, unexpected, and rooted in what fans already love." The company said strong...