Sydney Sweeney Launches Lingerie Brand Syrn

Sydney Sweeney, the 28-year-old actress known for her role in Euphoria, launched her lingerie brand Syrn on January 28, introducing a direct-to-consumer line designed to celebrate multiple facets of femininity through four distinct personas: Seductress, Romantic, Playful, and Comfy.

The debut collection emphasizes the Seductress mood, with subsequent releases planned for the other categories in the coming months. Sweeney modeled the pieces in a promotional video shared on Instagram and the brand's website, syrn.com, where users can sign up for early access. In the footage, she showcased a sheer black lace bodysuit with a halter neckline and open back, paired with thigh-high feather-trimmed leather boots and diamond earrings. Her styling featured glowy makeup, smoky eyes, and Hollywood curls. Additional clips highlighted the Romantic persona in a white lace bodysuit with peplum garter, sheer thigh-high socks, and gloves amid a rose garden; the Playful vibe in a cropped red T-shirt reading "Marry Me, Fly Free" over a plunging white bra, red track shorts, and white briefs; and the Comfy option in a simple white tank top and matching cheeky underwear.