Sun TV Sues CSK for Copyright Infringement in Jersey Promo

Sun TV Network Limited filed a copyright infringement petition against the Chennai Super Kings in the Madras High Court on Friday, accusing the IPL franchise of using unauthorized audio tracks, songs, and dialogues from the company's films in a promotional video for its 2026 season jersey. The dispute, which erupted just weeks before the IPL opener, centers on a video released by CSK on March 1 that leveraged elements from Rajinikanth-starring movies produced by Sun Pictures to boost merchandise sales.

The petition details that CSK unveiled its new jersey design through a video shared across social media platforms, including Instagram, X, YouTube, and Facebook. The clip featured copyrighted material from the films Jailer, the upcoming Jailer 2, and Coolie, including background scores like "Harbour Gang BGM," "Mansion Rules BGM," and "Hukum Reloaded," as well as dialogues and songs composed by Anirudh Ravichander. Sun TV, which holds worldwide rights to the music through agreements with the composer, claimed the elements appeared at multiple points, such as scenes showing MS Dhoni's arrival at the team's camp. The network argued that the video deliberately exploited the overlap...