Substack Launches Beta TV App for Apple TV, Google TV

Substack, the subscription-based publishing platform, launched a beta version of its TV app on Thursday for Apple TV and Google TV, enabling users to watch video posts and livestreams from creators directly on their televisions.

The app allows subscribers to access content from publications they follow, with a For You section that curates videos from their subscriptions alongside recommended clips. Free users can view available free content, while paid subscribers gain entry to premium videos based on their tier. Substack described the launch as an extension of its focus on high-quality, thoughtful media. "Substack is the home for the best longform work creators put real care into and subscribers choose to spend time with," the company stated in a blog post. "Now these thought-provoking videos and livestreams have a natural home on the TV, where subscribers can settle in for the extended viewing that great video deserves."

This rollout builds on Substack's growing emphasis on multimedia since its origins as a newsletter service nearly a decade ago. The platform introduced video posts in 2022, followed by monetization options for creators and livestreaming tools in early 2023....