Startup Launches Twitter.now Amid Trademark Battle With X Corp

A Virginia-based startup called Operation Bluebird has launched a new social media platform under the Twitter name and its iconic blue bird logo, reigniting a high-stakes trademark battle with Elon Musk's X Corp. The service, called Twitter.now, went live this week, offering users a familiar interface reminiscent of the platform before Musk's 2022 acquisition and subsequent rebrand to X. The launch represents a direct challenge to X's ownership of the Twitter brand.