Starbucks Restocks Bearista Cup via App Game
Starbucks is offering fans a second chance to obtain its popular Bearista Cold Cup, the teddy bear-shaped glass mug that sparked widespread frenzy last month, but this time through a mobile app game rather than in-store sales. The Seattle-based coffee chain announced the return on December 8 as part of its Starbucks for Life Merrython promotion, available exclusively to Rewards members via the company's app.
The 20-ounce Bearista Cold Cup, priced at $29.95, features a translucent glass design resembling a teddy bear topped with a green beanie-style lid bearing the Starbucks logo and a matching green-and-white striped straw for cold drinks. Launched on November 6 as part of the holiday merchandise lineup, the cup quickly became a viral sensation, drawing intense demand that far outstripped supply. Many stores received only one or two units, leading to sell-outs before opening hours and customers camping out overnight in lines that stretched for blocks.
The initial release triggered chaos at locations across the country. Reports described scuffles among eager buyers, with at least one Texas store calling law enforcement over a merchandise dispute. Social media filled with...