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Starbucks Holiday Menu Launches Amid Bearista Cup Sellout

Published 10 November 2025

Starbucks launched its 2025 holiday menu and merchandise lineup in early November, sparking widespread excitement among customers but also controversy over the rapid sellout of a limited-edition Bearista Cold Cup. The 20-ounce bear-shaped glass tumbler, priced at $22.95 and featuring a green beanie lid and striped straw, debuted on November 6 at stores nationwide, only to vanish from shelves within hours due to overwhelming demand.

The frenzy led to chaotic scenes at several locations. In New York City, customers lined up outside the Starbucks at 30 Rockefeller Plaza by 4:50 a.m., while similar queues formed before dawn elsewhere. Videos circulating on TikTok captured altercations inside stores, including scuffles where patrons grappled over the cups and accused employees of purchasing stock before opening. One clip showed a man holding a cup aloft as two others tried to wrest it away, drawing stares from bystanders. Outside Houston, a brawl erupted at a cafe after supplies ran dry, requiring police intervention to restore order. Online, frustration boiled over in comments on Starbucks' Instagram posts, with fans demanding limits like one cup per customer and app verification...

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