Spotify raises Premium price in several regions, expands features

Spotify plans another round of price increases in several markets starting in September, lifting the monthly cost of its Premium Individual plan to 11.99 euros from 10.99 euros in regions that include South Asia, the Middle East, Africa, Europe, Latin America and the Asia-Pacific. The adjustments are set to accompany a broader push into new features and services as the company targets more than one billion users and seeks to improve profitability through a combination of higher pricing and expanded offerings.

The company has signaled that price changes will be part of its routine business toolbox, carried out when market conditions make sense. In interviews, Alex Norström, Spotify’s co-president and chief business officer, framed the moves as a deliberate strategy to fund ongoing investment in product enhancements while strengthening margins. Spotify did not immediately respond to requests for comment, but the comments attributed to Norström underline a broader corporate plan to balance growth with profitability.

Alongside the price hikes, Spotify outlined plans for enhanced services and features designed to increase value for subscribers. The move follows a period during which...