South Park Rebrands as South America

The long-running animated series South Park is set to rebrand as South America for its upcoming 29th season, a move announced by creators Trey Parker and Matt Stone as a satirical jab at President Donald Trump's recent efforts to rename geographic locations. The announcement, made on Tuesday, September 8, 2026, also targeted major tech companies Apple and Google for adopting these changes, and included a critique of the show's parent company, Paramount. Parker and Stone stated they were "inspired by the bravery and patriotism of Apple and Google" in changing the show's name. This references the tech giants' decision to update their mapping services to reflect Trump administration executive orders that renamed the Gulf of Mexico to the Gulf of America and Lake Ontario to Lake America. The creators also issued a statement thanking Paramount, their parent company, with the phrase "a Skydance Capitulation," a jab that plays on the company's name and a recent settlement. Paramount reportedly paid $16 million to settle a lawsuit filed by Trump concerning a '60 Minutes' interview, and the company also agreed to end its corporate diversity, equity, and inclusion program.