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Markets

Sony raises US PS5 price and outlines PS Store improvements

Published 20 August 2025

Sony is moving on two fronts that shape its gaming ecosystem: a pledge to overhaul the PlayStation Store to make it easier for players to find and buy games, and a price increase for all base PS5 consoles in the United States. The actions come as the company leans on the PS5’s market leadership while navigating mixed signals from consumers and developers about affordability, storefront usability, and the economics of next‑gen gaming.

On the storefront, Sony outlined improvements aimed at improving discovery and safety for players. In a recent blog post, the company highlighted features introduced over the past few years, such as a rating system tied to verified purchases, Apple Pay support on PS5 and PS4, accessibility tags, and the adoption of passkeys. Sony also signaled that further changes are on the horizon with the stated goal of making it easier for players to find their next favorite title. Yet the company acknowledged that the PS Store still has gaps and a number of long‑standing usability quirks remain, including a lack of media content on the web storefront and limited filter options for wishlists. Industry observers note that the store’s current design can feel...

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