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Sonos discounts on Arc Ultra, Beam Gen 2 during Prime Big Deal Days

Published 12 October 2025

Sonos soundbars and speakers were among the headline bargains during Amazon’s Prime Big Deal Days on October 7 and 8, with several models receiving notable discounts and some reduced prices remaining in the days after the event. Retailers and Sonos’ own storefronts listed temporary price cuts on flagship and entry-level products, including the Arc Ultra, Beam Gen 2, and Era 100, while the company also offered bundles and discounts on accessories and other speakers.

Among the larger discounts, the Arc Ultra, Sonos’ high-end soundbar designed for home cinema, was listed at about 929, down from a typical list price near 1,099. The Beam Gen 2 soundbar, Sonos’ compact Dolby Atmos model intended for smaller rooms and TVs up to roughly 55 inches, was available in several listings as a rare discounted item, including bundle offers that paired the bar with a wall mount for around 369. The Era 100 smart speaker, positioned as an entry-level versatile unit that can be used solo or paired for stereo or surround setups, appeared in some promotions at prices as low as about 160.55 for Prime members, with other post-event listings at roughly 179, reflecting regional and retailer variation.

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