Snoop Dogg to rove NBC coverage at 2026 Milan-Cortina Olympics

Snoop Dogg will return as a roving correspondent for the 2026 Winter Olympics in Milan and Cortina, NBCUniversal announced, appearing during the Games running Feb. 6 through Feb. 22. The entertainer is expected to travel across northern Italy, from Milan to the Dolomites, contributing to primetime coverage, speaking with NBC host Mike Tirico, and presenting recurring segments under the Snoops Greatest Hits banner.

NBCUniversal said Snoop will attend multiple competitions, meet athletes and their families, and offer on-site perspective and cultural dispatches aimed at primetime audiences. The company described his role as a mix of light features and event-side enthusiasm, with the broadcaster promising nightly video packages similar to those he produced during the 2024 Paris Olympics.

In a statement announcing the assignment, Snoop said he was looking forward to rejoining Tirico and celebrating with athletes and their families. He added that he would bring winter gear and his trademark personality to the coverage. NBCUniversal executive producer Molly Solomon described him as an “Ambassador of Happiness” and said producers were eager to see how he adapts to his first Winter Games.